Marketing the Right Way with Michael DeLon

Episode Summary:

Michael DeLon joins Mind for Success to reveal common marketing myths and talk about ways for business owners and entrepreneurs to market themselves and be seen as the expert in their field!


About Michael DeLon:

Michael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field. Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.

Michael is the #1 Amazon bestselling author of On Marketing. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.

Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.


In today’s episode:

  • Michael’s journey in and out of prison.
  • Building Credibility with a book.
  • Marketing myths.
  • How to use your book to get referrals.
  • Creating referral systems.
  • The speak-to-write process.


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Audio and show notes by Premier Podcast Promotions